Czech company.

Four generations.

Over 30 years of experience.

How it began

The roots of Green idea and the Topvet brand date back to 1990. Jiří Pantůček's grandmother, who founded the company together with his uncle, gave Jiří Pantůček his love for herbalism. She taught Jiří to recognize herbs, understand their effects and find the best combinations. From originally a small family business with a small range of products but a clear vision has become, under his leadership, a brand that combines tradition with modern scientific knowledge and continues to develop.

Where we are today

The Green idea company is one of the leading Czech manufacturers of natural food supplements, herbal cosmetics and veterinary products. Each product is created according to original recipes based on knowledge from the field of phytopharmacy and many years of experience. Even though the company has long outgrown its family circle, it still has the same passion and enthusiasm as at the beginning.

The vision we follow

We are an internationally recognized pioneer in health and longevity. We remind people that the power of nature is there for each of us – we just have to turn to it.

Our mission

We bring products inspired by the power of nature that support a healthy lifestyle for all of us. Each of our products is created with an emphasis on quality, care and natural origin.

Values ​​we honor

Quality and expertise

We are committed to providing the highest possible quality of our products and services. Each product undergoes rigorous development and testing to ensure its effectiveness and safety. Our expertise is based on a deep knowledge of natural raw materials and technologies.

Nature and sustainability

We respect and protect nature, striving for sustainability in all our activities. We use organic raw materials, environmentally friendly technologies and recyclable packaging. We teach our customers that nature is a partner that we must take care of.

Trust and transparency

We build trust through transparent and ethical behavior, we respect our customers, partners and colleagues. Our relationships are based on honesty and mutual respect. We want our customers to know exactly what they are buying and can always rely on us.

Tradition and innovation

We build on solid foundations that combine centuries-old practices with the knowledge of modern science. With respect for the past, we draw inspiration for the future and perceive innovation as a natural and necessary part of development.

Family and care

We cultivate family values, show love, empathy and care. We create an environment where everyone feels part of the team and is supported in their efforts to improve their expertise. For us, family is not just a concept – it is the way we create, act and live.

In harmony with nature and the strictest standards

The Green idea company has implemented and uses a quality management system in the field of development, production, storage and distribution of food supplements, extracts, tinctures, cosmetic products and veterinary products. Based on the audit performed, it was proven that the requirements of the ČSN EN ISO 9001:2009 standard are met.

The company has also implemented and uses a GMP production process for the following fields/processes of activities: development, production, storage and distribution of cosmetic products, veterinary products, extracts and tinctures, which meets the requirements of the ČSN EN ISO 22716:2008 standard.

As one of the few companies in the Czech Republic, the company is a holder of the NaTrue certificate, awarded by this non-profit organization for natural and organic cosmetics. Products marked with the NaTrue certificate must contain only ingredients of natural origin and in BIO quality, do not contain artificial perfumes, dyes or preservatives, and the use of genetically modified raw materials in production is prohibited.

Quality policy (pdf)
Certificate - Family Business (pdf)