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About us

Four generations, 20 years of experience. We are a Czech family run company producing natural cosmetics, food supplements and veterinary products kind to you and our planet.


The roots of the Green idea company and the Topvet brand go back to 1990, when it was established as a family business with a small range of products, but with a clear vision. Jiří Pantůček's love for herbs was passed on by his grandmother, who founded the family business together with his uncle. She taught him what each herb was good for and how to combine them. Todays owner of the company and author of thousands original formulas MVDr. Jiří Pantůček and his family continue this family tradition.

Today, the company Green idea is one of the leading Czech manufacturers of natural food supplements and cosmetics.


Polluted environment, stress, lack of physical activity, intake of various foreign substances negatively affects our health and the quality of life. How to find help in today's over-technological world? One of the possibilities is a return to nature - return to herbs. We believe that in nature we can find effective help for most of the todays diseases.

We offer a wide range of natural food supplements, quality herbal cosmetics, skin care and veterinary preparations. Our original formulas are developed on the basis of the latest knowledge of phytopharmacy and our many years experience in herbalism. Core products are herbal tinctures and capsules, massage gels, oils, ointments and bioactive skin creams. We constantly develop new products and innovate existing formulas to meet the current needs of everyone who loves beauty and healthy lifestyle or is looking for first-class products for the whole family.

We guarantee raw materials of the highest quality many from organic farming. We use production procedures gentle for natural substances and the environment as well. We use recyclable packaging without health risks. We educate the public.


ISO 9001 – ISO 22716

The company has implemented and uses a quality management system in the field of development, production, storage and distribution of food supplements, extracts, tinctures, cosmetic preparations and veterinary preparations. Audit performed has proven that the requirements of the ČSN EN ISO 9001:2009 standard are met. The company has also implemented and uses a GMP production process in the following fields/processes: development, production, storage and distribution of cosmetic products, veterinary products, extracts and tinctures, which meets the requirements of the ČSN EN ISO 22716:2008 standard.


As one of the few companies in the Czech Republic we are holder of the NaTrue certificate for natural and organic cosmetics. Products marked with the NaTrue certificate logo contain only ingredients of natural origin and BIO quality, do not contain artificial perfumes, dyes or preservatives, and the use of genetically modified raw materials is prohibited during production.

 Politika kvality (pdf)
 Quality policy (pdf)
 Osvědčení - Rodinný Podnik (pdf)

ISO 9001 – ISO 22716


They wrote about us


Voňavý byznys české firmy boduje doma i ve světě

Snídaně s Novou – Jarní očista
Snídaně s Novou – Jarní očista

Ranní televizní pořad TV Nova

Lifestylový hobby magazín pro moderní ženy
Všechno, co mám ráda

Lifestylový hobby magazín pro moderní ženy

Idnes – finance
Idnes – finance

Podnikání mu nakopl jeden telefonát

Nezlomila je byrokracie ani dluhy

Toulavá kamera
Toulavá kamera

Oblíbený pořad České televize

Hospodářské noviny
Hospodářské noviny

Z veterináře se stal bylinkářem

Zvířata si umí najít bylinky v přírodě, člověk by je tam měl hledat také

We support the KRTEK children's oncology foundation - you can help too